Over the past 15 years, I’ve used my experience and expertise to help my clients reach their goals, using a mix of creative skills, commercial awareness as well as finding a harmonious balance between functionality and aesthetics.
I'm a skilled and creative practitioner with an out-of-the-box thinking; continuously exploring new methods and technologies, learning new skills and improving the skills that I already have.
Passionate about what I do, dynamic and user-centred with the ability to visualise solutions before they are built.
Sketch, InVision, Craft, Principle, Adobe Brackets, Adobe CC Suite (Photoshop, InDesign, Illustrator),
Adobe Experience Manager (AEM), Adobe Analytics, Google Analytics
2016 – Present
Digital Designer (Interaction, UI/UX)
I've joined up the Propositions team within the Digital Operations as a digital designer, creating new digital experiences on Vodafone.ie or enhancing existing journeys.
2009 – Present
Digital Designer Lead (Interaction, UI/UX)
Passion for digital design and project management, encouraged me to start a small graphic design production studio called Hummingbird Studio (www.hmbs.ie).
Hummingbird Studio, Ireland
2015 – 2016
Senior Digital Designer (UI, Web)
In Dixons / Carphone I have had the chance to work with Ireland’s top telco operators as well as world’s best smartphone manufacturers.
Dixons / Carphone, Ireland
2012 – 2015
Senior Graphic Designer
In 2012 I was promoted to Senior Graphic Designer and along with all the print-related projects I was involved at the time, I was designing and prototyping digital assets as well.
Carphone Warehouse, Ireland
2007 – 2012
I have been brought in as a design consultant in 2007 to re-design the monthly magazine and in-store look and feel focusing on branding and print design production.
Carphone Warehouse, Ireland
2005 – 2007
As graphic designer for Memento Vivere, my main duties were to produce creative artwork like brand assets and photography. Also managing a small group of clients that we worked with on a daily basis.
Memento Vivere, Germany
2002 – 2005
Design, update and maintain a 8-page newspaper on a daily basis. The process included the arrangement of texts and photos, photography editing, and press ads design.
13 Dec. 2016
Create Web Experiences - Certificate
Adobe Digital Learning Services, Dublin
15 Oct. 2015
Certificate in Web Design and Development (ICM)
Griffith College, Dublin
20 Feb. 2007
Science of Communication and Public Relations
Danubius University, Galati Romania
03 Oct. 2003
Faculty of Pedagogy and Sociology
„Petre Andrei” University, Iasi Romania
23 Mar. 2000
Bachelor of Arts, specialisation Graphic Design
High school of arts "D. Cuclin”, Romania
A product’s success hinges on how the end user perceive it. Using a user-centered design workflow I can almost guarantee successful results.
From paper sketches to hi-fidelity prototypes I can make sure that the conversation between your product and your user is an interesting one.
User testing is a fundamental step in the early stages of my design process, checking core functionality and design before the build stage.
“Leo did fantastic design work for our company. He provided real creative flare which brought our publication to life and delivered results ahead of schedule and exceeded our expectations”
“I want to thank you most sincerely for your beautiful design work on our Art Auction brochure. Several paintings sold yesterday in advance, and that is directly attributable to the wonderful quality of your work. We are very very grateful.”