Digital Product Designer

Me in a few words

Over the past 15 years, I’ve used my experience and expertise to help my clients reach their goals, using a mix of creative skills, commercial and technical awareness as well as finding a harmonious balance between functionality and aesthetics focusing on the best customer experience.

I'm a skilled and creative practitioner with an out-of-the-box thinking; continuously exploring new methods and technologies, learning new skills and improving the skills that I already have. 

Passionate about what I do, dynamic and user-centred with the ability to visualise solutions before they are built.

For more details please download my CV

Professional Skills

Digital Product Design, User Interface design (UI), User Experience Design (UX), information architecture, interaction design, concept, illustration, ideation, wireframing, user journey mapping, user testing, usability and more

Apps I absolutely

Sketch, InVision, Craft, Principle, Adobe Brackets, Adobe CC Suite (Photoshop, InDesign, Illustrator),
Adobe Experience Manager (AEM), Adobe Analytics, Google Analytics, Hotjar, Lookback, Slack, Jira and more


2016 – Present

Digital Product Designer (Interaction, UI/UX)

I've joined up the Deisgn team in Vodafone as a digital designer, creating new digital experiences on Vodafone.ie or enhancing existing journeys.

Vodafone, Ireland

2009 – Present

Digital Product Designer (Interaction, UI/UX)

Passion for digital design and project management, encouraged me to start a small design business called Hummingbird Studio (www.hmbs.ie).

Hummingbird Studio, Ireland

2015 – 2016

Senior Digital Designer (UI, Web)

In Dixons / Carphone I have had the chance to work with Ireland’s top telco operators as well as world’s best smartphone manufacturers.

Dixons / Carphone, Ireland

2012 – 2015

Senior Graphic Designer

In 2012 I was promoted to Senior Graphic Designer and along with all the print-related projects I was involved at the time, I was designing and prototyping digital assets as well.

Carphone Warehouse, Ireland

2007 – 2012

Graphic Designer

I have been brought in as a design consultant in 2007 to re-design the monthly magazine and in-store look and feel focusing on branding and print design production.

Carphone Warehouse, Ireland

2005 – 2007

Graphic Designer

As graphic designer for Memento Vivere, my main duties were to produce creative artwork like brand assets and photography. Also managing a small group of clients that we worked with on a daily basis.

Memento Vivere, Germany

2002 – 2005

Layout Designer

Design, update and maintain a 8-page newspaper on a daily basis. The process included the arrangement of texts and photos, photography editing, and press ads design.

Impartial, Romania


13 Dec. 2016

Create Web Experiences - Certificate

Adobe Digital Learning Services, Dublin

15 Oct. 2015

Certificate in Web Design and Development (ICM)

Griffith College, Dublin

20 Feb. 2007

Science of Communication and Public Relations

Danubius University, Galati Romania

03 Oct. 2003

Faculty of Pedagogy and Sociology

„Petre Andrei” University, Iasi Romania

23 Mar. 2000

Bachelor of Arts, specialisation Graphic Design

High school of arts "D. Cuclin”, Romania

What can I do

User Experience Design

A product’s success hinges on how the end user perceive it. Using a user-centered design workflow I can almost guarantee successful results.

Interaction Design

From paper sketches to hi-fidelity prototypes I can make sure that the conversation between your product and your user is an interesting one.

Testing and Analytics

User testing is a fundamental step in the early stages of my design process, checking core functionality and design before the build stage.

Recent projects

See more projects on Dribbble or Behance

What people I’ve worked with say about me


“Leo did fantastic design work for our company. He provided real creative flare which brought our publication to life and delivered results ahead of schedule and exceeded our expectations”

Dafydd Lewis / Marketing and CSM - Derrynaflan Foods Ltd., Cork

“I want to thank you most sincerely for your beautiful design work on our Art Auction brochure. Several paintings sold yesterday in advance, and that is directly attributable to the wonderful quality of your work. We are very very grateful.”

Maeve Lewis / Exec Director - OneInFour, Dublin

You can find me on major design communities or directly via the form below


Thank you! I'll be in touch as soon as possible!
Oops! Something went wrong while submitting the form
©2017 Leonard Botezatu